From Stagnant to 2x Revenue Growth in 60 Days
How a Hair Care Brand Drove Massive Wins
The Challenge
A fast growing hair care brand with innovative technology partnered with High Growth Digital to increase new customer acquisition and revenue coming from Amazon Ads in the US market.
Before partnering with High Growth Digital they had key challenges:
- Monthly revenue from their ads declined while CPA efficiency decreased
- Most of their sales came through branded search ads suggesting lower incrementality
- Non-branded sales didn’t grow for a long period of time
The Solution
We’ve analysed historical data, competition and market dynamics and identified key areas that will boost the sales & efficiency.
Key steps we implemented:
Campaign structure rebuild
We restructured campaigns to clearly separate branded, competitor, and non-branded targeting, directing budget to flow more efficiently towards incremental revenue.
Audience segmentation
Introduced precise targeting based on keyword intent, product category, and past shopper behavior to reach high-intent new customers.
Creative optimization
Tailored ad copy and visuals to align with product benefits and unique technology claims, improving click-through rates and conversion rates.
Budget allocation shift & continuous optimization framework
Redirected spend away from overspending branded campaigns to high-ROAS non-branded and competitor terms with proven potential. Created a weekly optimization framework specific to market & product conditions.
Business Impact
Within 2 months, the brand achieved significant revenue and efficiency improvements.
+152%
increase in Non-branded Revenue
Driving incremental new customers
+48%
improvement in overall Cost Per Acquisition
Increasing efficiency across campaigns
+105%
increase in overall Sales
Doubling attributed orders within 2 months
This strategic approach allowed the brand to shift from maintaining sales through branded terms to actively driving new customer growth at scale, positioning them for sustained long-term growth.